Brands have always looked into personalized clothing and accessories as part of their marketing and promotional efforts. It is one of the most effective ways to establish and identify and communicate a message to customers. However, going to a shirt printing shop is not as easy as giving them your designs and waiting for the results. You have many options to choose from first before the production begins. This includes garment (color, quantity, type) and production method (screen printing, embroidery, or DTG). Overall, it can be an overwhelming task. So, before searching for direct-to-garment near you for your personalized printing plans, here’s a quick guide to DTG.
What is DTG?
Direct-to-garment or DTG printing is a fairly recent method that first started in the 90s made commercially available in 2005. However, it is only in recent years that it became a viable alternative to traditional printing methods. Despite its growing popularity, only a handful of shirt printing stores offer DTG printing services.
How does it work?
We can compare DTG to printing on paper but on clothing. It’s a method that sprays ink onto the garment until it soaks into the fabric of the said garment. Since the ink goes straight into the fibers, you will not feel the ink when you touch it.
●DTG has a broad range of color options.
●DTG can cater to detailed and sizable designs.
●DTG’s printing process is extremely fast, unlike other printing methods.
●DTG can cater to mass or short production of printing.
●Unlike silk screen printing, DTG is very easy to set-up, which makes for low set-up costs and easier access.
●DTG can be used for low colored fabrics (mostly white).
●Since it can cater to detailed designs, DTG produces accurate and high-quality results.
●DTG is actually eco-friendly since it is water-based.
●DTG uses digital software to easily create designs.
Why Choose Direct-to-Garment Printing?
Other than the advantages listed above, let’s break down why you should choose DTG for your brand.
DTG is limited only to cotton and white garments. While this limitation is a huge drawback, it’s actually one of the primary reasons why DTG is highly cost-effective for short production prints with detailed designs. For instance, using only the digital software, customers can create their own designs, upload them to the printing shop’s website, and expect accurate results by the end. DTG truly offers high-quality printing for brands.
Though it has substantial garment limitations, DTG compensates this by catering to a broader range of colors, unlike other printing methods. Instead of compromising, just like traditional printing, DTG will print your design in whatever color you made it out to be.
While screen printing takes time and space to set-up, DTG is the complete opposite. It is something that printing shops take advantage of during short production orders or infrequent use. Another advantage of DTG over screen printing is that it is a considerably faster process. Of course, all things digital are faster. That is why many brands prefer DTG for its faster results that are accurate and high-quality.
CUSTOM 101 PRINTS: THE DIRECT-TO-GARMENT NEAR YOU
So, is DTG the best printing option for your brand’s personalized clothing and accessories? Well, one thing is for sure: if you want your designs to be printed in one go, then DTG fits your business. Yes, it has its own set of limitations, but it compensates by introducing a long list of advantages over other traditional printing methods.
Ready to boost your brand’s promotional efforts through accurate and high-quality personalized items? Check out Custom 101 Prints today, the best direct-to-garment near you! We offer various printing options, from DTG to screen printing and embroidery, using high-quality apparel and garments. Find us on https://custom101print.com.